Wine Tourism and Sustainability
The Economic, Social and Environmental Contribution of the Wine Industry
Department of Management, University of Alicante, Alicante, Spain
Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García, Luis A. Millán-Tudela
Palgrave Macmillan Cham

About the book
Climate change has put the survival and viability of wine-growing regions at risk. Whereas the implementation of sustainable approaches was once seen as a source of competitive advantage, it is now critical to the survival of the industry. Wine tourism should therefore aim to minimize possible cultural and environmental damage while improving the economic and social well-being of the wine-growing region.

Contributing to the targets of SDG 8, specifically target 8.9: ‘By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products,’ this book argues that wine tourism can be considered as a catalyst for the environmental sustainability of wineries. Chapters highlight the economic, socioeconomic, environmental, socio-cultural impact of wine tourism around the world, before concluding with a look to the future trends and challenges. Itfeatures best practices from around the world that wineries and wine tourism companies can incorporate into their core business functions to make their operations more sustainable and also showcases how wineries have designed their tourism offerings to meet sustainable tourism development objectives

Publication Date: 3 February 2024  | ISBN: 978-3031489365

About the editors

Javier Martínez Falcó, (PhD) is Assistant Professor in the Department of Management at the University of Alicante. His research expertise include the Strategic Management of the Company, specifically in the areas of Knowledge Management and Corporate Sustainability of wine companies, on which he has written several publications in the form of articles, book chapters and contributions to conferences.

Bartolomé Marco-Lajara, (PhD) is Professor at the University of Alicante. He is the author of several books, book chapters and international articles and is a member of the Tourism Research Institute at the University of Alicante since its foundation as well as the main researcher of the European project ‘Next Tourism Generation Alliance’ at his University, as well as of the public competitive project for the creation of the Tourist Observatory of the Valencian Community (Spain). He has taken part in others public and private projects and is the Head of the Department of Management at the University of Alicante.

Eduardo Sánchez García, works as Teaching and Research Staff in the Department of Business Organisation at the University of Alicante, as an Assistant. He holds a PhD with international mention in the area of Business, Economics and Society. His research is in the field of strategic business management. In addition, he has carried out several works in collaboration with other researchers specialised in the study of industrial districts and entrepreneurial capabilities. He is a member of the research group “Strategic Management, Knowledge and Innovation in a Global Economy (DECI-GLOBAL)”. He has published several articles in indexed journals, as well as several book chapters, and has made numerous presentations at national and international scientific conferences.He teaches the subject of Strategic Management of the Company in the Degree in Business Administration and Management, and the double degrees in TADE, DADE and I2ADE.

Luis A. Millán-Tudela is Assistant Professor in the Department of Management. His research focuses on business longevity, and more specifically on the factors that influence the survival of companies. This activity is developed within the research group “Dirección Estratégica, conocimiento e innovación en una economía global (DECI-GLOBAL)”. He also teaches strategic management in the Degree of Business Administration.

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